About Me
Software-mad | Lover of Digital | Bug Buster | Spreadsheet Superhero |
Management Sumo | Marketing General | Determined Dynamo | Devil of Detail |
Ambassador of Bad Jokes | Passionate Pioneer | Integrity Champion | Kindness Keeper |
Eager Beaver of Learning | Creative Visionary | AI Whip Cracker
Hello! I’m Alex Brooke
12 years ago, I thought my dream was to be a professional chef: inventing a stunning dish every day and wowing people with new experiences. But one day, after a customer sent a dish back because my Yorkshire puddings were too big for them, I decided then that I wanted a bigger challenge – not a smaller Yorkshire pudding.
So from there I went from working with KPs to KPIs and I’ve not looked back. I’ve worked in many other different roles over the years across digital but I’m now finally settled in the web analytics and tracking space.
Throughout my journey, I’ve been fuelled by a passion for solving complex problems and a relentless attention to detail. Whether it’s debugging code, optimizing spreadsheets, or crafting effective marketing strategies, I thrive on turning challenges into opportunities for growth.
I’m a lifelong learner and believe that innovation is the key to unlocking new possibilities. My eagerness to embrace new technologies and methodologies has allowed me to stay ahead in the ever-evolving digital landscape.
As the self-proclaimed “Ambassador of Bad Jokes,” I bring a human touch to the technical world. I value honesty and understanding, believing that strong relationships and open communication are essential for successful collaboration.
Currently, I’m immersed in the world of web analytics, finding great satisfaction in deciphering data to drive meaningful insights. My goal is to continue pushing the boundaries of what’s possible in digital analytics, leveraging my diverse background to create impactful solutions.
Active Side Projects
GA4 Fixer Chrome Extension
Patch holes in GA4 for better reporting. Adds ‘% of Total’ in reports, ‘Click to Copy’ values, one-click report building and more.
Pain, anguish and uncertainty lurk around every corner in GA4 land and there is only one vigilante who can stop it…GA4 Fixer!
GTM Fixer Chrome Extension
GTMFixer is a powerful Chrome extension designed to streamline and enhance your Google Tag Manager (GTM) workflow.
This extension provides a suite of tools that make it easier to organize and manage your tags, triggers, and variables, ensuring a more efficient and error-free tagging process.